Personalized Spiderman
Direct mail is personal
As a kid, I saw advertisements for the Sea Monkeys in my Captain America comics Spiderman was. They looked so cool I had to have. I have completed all the control information, obtained an order for money, and sent them to the next, I check the mailbox, would be if it was I'd do that every day for 4-6 weeks, wait for it to envelope brown.
When he finally arrived, I could not wait until they make to my room and wait for the magic show those little monkeys in the sea before my eyes. They were pretty cool indeed.
To date, I have no mailbox every day can wait, but I'm looking forward to my favorite magazine subscription or a letter from a distant relative or friend in the mail. There is something to keep a letter to say, it is personal.
E-mail is great, but there's nothing like having a piece of mail that is sent to you in your hand.
Independent studies show that Canada's messages that people open e-mail 91% of the time, when he speaks to them. People like you see the name printed.
Now I'm not a big fan of Unaddressed Admail, although it has its place. What I mean is a personalized letter, something to your client or prospect can be customized.
In these times of recession, we tend to forget customization. If we want to send a mailing, we have an address on the envelope, inside we have a number of operations that look almost like they put in the envelope at the last minute because they are embedded. A personalized letter several links in the envelope together.
If you communicate with the client or prospect you have a single platform that lets you participate in your view. It allows you to go to them. Use what you or are not different any other piece of mail, commercial or advertising there.
If you purchased a list of Golf Digest Magazines are references golf. gardening magazine gardening include references. The objective is to engage your prospect emotionally. Speak the language is passion!
There were so many rules for one letter. 1.75 "on the left side of page, double spaced, blah, blah, blah. There are no rules, I have seen letters that I never sent the responses received fantastic. One can not argue with success.
You know your prospects better than anyone else to use Them. Be smart and emotional, if not the first time, to send a different version the next time up you get the right one.
About the Author
Edward Corrado is President of Urban Mail.
Urban Mail is a targeted direct mail solutions company.
Visit www.urbanmail.ca or call 647-224-8291.
Email: info@urbanmail.ca
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